Today, we are going to be talking about customer care and how true customer care will revolutionize your business.
Regardless if you are not yet in business or an experienced businessman, even if you have no intention of going to business, this video applies to you because this is a paradigm shift in business occurring right now.
As a consumer, you need to know what to look for to support businesses that are really embodying this paradigm. As a businessman, if you are not currently living in this paradigm, your days are numbered unless you create this shift.
Customer Care – What to Avoid!
What does true customer care really look like?
Well, we already know what it does not look like and I am going to describe that from my own personal experience with U-Haul – one of my “favorite” companies.
Here is the old paradigm of business.
I rented a truck from U-Haul when I moved. They gave me a truck– I didn’t look and didn’t notice – but it had two hundred thousand miles on it. This truck was a ticking time bomb.
I completed my move successfully and I was at the end of a very, very long day. Myself and my brother sitting in the cab, driving the U-Haul back down the high-way to return it.
As we were going up a hill, in the third lane over to the left on the high-way, the entire truck just stopped working. I mean I was hitting the gas pedal and all of a sudden, it’s not doing anything.
Power steering is gone. The electrical system turned off. Everything stopped working and I was on the third lane going up a hill in the U-Haul on the high-way.
Very luckily, I was able to get the truck off to the side of the road without dying. I had to completely cut off another car that had to slam on their brakes, skid marks.
It was a TERRIFYING moment for my brother because he had no idea what was going on and especially for me. I had to keep my cool and get us off the road but we very easily could have died. The speedometer was just going down that fast in the middle of the high-way. It was really awful.
So, I called up U-Haul:
“Hey, we almost died in your truck. Can you come and get us and get the truck on out?”
First, they insisted that we get a repairman and come see if he can repair the U-Haul truck for us on the spot and then we can continue driving it back.
I really insisted that it wasn’t going to work. I refused to drive this truck. It was not something that’s going to be fixed in ten minutes on the side of the high-way.
It took me dealing with not only the customer service person, but the manager as well at about twenty minutes a call, simply to get them to agree that we were not going to repair it on sight. Then, they had to send another person. It was the wrong style thing.
Long story short, because I do not like to sit inside these horrible situations, I had to deal with about three hours of customer service. I still got charged for the U-Haul. At no point was there any kind of real care being given for the situation.
It was like I am not a person. Your situation does not actually matter. Here is our protocol. Talk to this manager. Then, talk to that manager. Then, talk to this person.
Even when I was trying to get a refund for the situation, I spent about an hour trying to get a refund out of principles. I did not actually get through to the right department to process my refund. It was simply a nightmare.
The New Way to Take Care of Customer
That’s the old paradigm of business. That will no longer exist in the very near future. The reason being is I’m making this video right now.
There are SO many people providing the services we need that we no longer need to go to a person by default, a corporation that does not care, and a group that serves us in their own best interest. We no longer need to support those people because we have options and we have a voice.
As a person, we have a voice.
The only companies that are going to survive are the ones that can make a true shift to true customer care, which means championing the customer up on the company’s shoulders and being the foundation to support that customer’s well-being, life, experience, and success.
Every company that we work with is going to be supporting the community, giving back to the community, and championing the community. If they aren’t, they will not survive.
This video is simply to give you an understanding of the paradigm of the social shift that is occurring. A similar principle applies to team building, when you want to create a powerful team of worker within your industry.
But, what I want to let you know specifically in this video is how you needed to take care of your customers. You need to take care of them the way you would want to be treated.
It is like that old saying that we learned in kindergarten: “Treat others how you would like to be treated and take care of others and over deliver”.
Your customers should leave the experience of your company thinking:
“Wow, I am so taken cared of!”
So, any structure you can put into your company to create that feeling of the end result for your customer is going to benefit your customer because every single one of your customers is now an advertiser.
Every single one of your customers is also now a whistle blower.
Without a social consciousness inside your company, without true, real, and authentic customer care, your company won’t succeed. Build your company from the ground up to deliver nothing but incredible value to your end-user and you will succeed.
Deliver ten times more value than what you are charging in dollars and you will succeed.
Whether your company is only starting or is already huge and successful, understand this shift. As a consumer, take a stand for this shift. The faster that you do that, the more these companies will be forced to shift and the more we are going to experience a very harmonious corporate culture.
I hope this video has been helpful. I hope it has opened your eyes a little bit.
This is my main advice for today!
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Lastly, if you would need some personal Coaching on the matter or in any other area of your life, don’t hesitate to contact me through my page.
Thanks and talk soon!
To Your Success,